The leading home electrical specialist brand, Luminous Power Technologies has launched ad campaigns named #CricketMeinNoPowerCut featuring players of the Indian Premier League (IPL) team, Rajasthan Royals (RR).
The brand-new TVCs feature Jos Buttler, Yuzvendra Chahal, Ravichandran Ashwin, Riyan Parag, and Adam Zampa. Currently, the electrical brand is serving as the official title sponsor of the Jaipur-based outfit.
In these advertisements, the RR players are encouraging the fans to get a Luminous inverter which can help them to watch this ultimate T20 cricket season without any interruption and can have a great experience. The campaign’s main intention is to portray a range of high-capacity inverters which can work and run all high-octane and heavy loads with ease and fast charging inverters.
Commenting on this new TV commercial, Neelima Burra, Senior VP and Chief Strategy, Transformation and Marketing Officer – Luminous Power Technologies, said, “IPL has always been an excellent platform for brands to grab cricket fans’ interest. Our partnership with Rajasthan Royals and the launch of this new campaign, #CricketMeinNoPowerCut, provides us with opportunities to reach out to millions of cricket fans and create substantial impact on our current and prospective customers. Luminous has a proven track record for excellent product reliability and for providing value to its customers through constant innovations and improvement in its offerings. This new campaign is especially for those cricket fans and lovers who want to enjoy the sport uninterrupted”.
She further stated, “Cricket is an extremely engaging and interactive sport and hence our star products – Icon and iCruze are perfectly designed to give our consumers the guarantee and assurance for an uninterrupted power backup and an enjoyable enhanced watching experience”.
Anusha Shetty, Chairperson and Group CEO at the Grey Group, “Who likes power-cuts in Summers! And more so, if it’s during an IPL season! Our idea was sitting in the core of this context. Luminous inverters with its high-capacity inverters not only ensures you don’t have power cuts but also ensures you can run your heavy-duty devices like an AC. So, as we say it, #CricketMeinNoPowerCuts”.