Luminous Power Technologies unveils TVC featuring Sachin Tendulkar

The latest TV commercial discusses how to use Solar in a fun and meaningful way.

One of the forerunner brands in the power backup and domestic solar space, Luminous Power Technologies has launched a new television commercial campaign starring the brand ambassador and former Indian cricketer, Sachin Tendulkar.

Luminous Power Technologies has announced its ground-breaking solar range, which eliminates all of the hassles that are commonly associated with solar installation.

The latest TV commercial, which stars the master blaster as the brand ambassador, discusses how to use solar in a fun and meaningful way.

82.5 Communications created and formulated the TVC, which establishes the ease and satisfaction that Luminous brings with its phenomenal range of Solar products, attempting to make it the go-to item with its catch line ‘Solar hai lagana toh Luminous ko hai bulana’.

The TV commercials will be shown on popular TV channels and shows. The campaign will be promoted on the brand’s social media accounts. It will also be promoted on Luminous’ social media platforms, which include Twitter, Facebook, Instagram, and YouTube.

Ruchika Gupta, CMO, Luminous Power Technologies, said, “We are 100% devoted to providing consumer centricity to all we do at Luminous. When it comes to solar, our extensive consumer research revealed that there is a great deal of ambiguity surrounding various areas of the buying decision-making process, which is enough to put off a lot of buyers.

“As a result, we created the ‘Solar Hai Lagana toh Luminous ko Bulaana’ campaign to showcase the brand as a one-stop-shop for all solar-related queries. This ad aims to combine consumer insight and storytelling, and I hope that you all resonate with it.”

Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications India, said, “Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner him than Mr. Sun in convincing the consumer that Luminous is the right way to go solar.”

Chandana Agarwal, President, 82.5 communications India (North), commented, “As a leading name in power solutions, the onus is on Luminous to help the customer evolve to Solar. This communication aims at converting the fence sitters by answering all the reasons that become a stumbling block. This is done in an interest conversation between Mr. Sun and Sachin.”

Preeta Mathur, Creative Head, 82.5 Communications India (North), said, “Let no one cast a doubt about Solar. The film talks to those who are contemplating the thought of installing Solar in their houses but haven’t taken the first step yet. Enters the team of Mr. Sun and Sachin to put a stop to all the confusion and let the world know that Luminous is the one stop solution for Solar. Solar hai lagana toh Luminous ko bulana.”

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