The athletic apparel giant, lululemon and the National Football League (NFL) have unveiled an enhanced apparel line for fans of all 32 teams, marking the company’s first offering of officially licensed NFL or team merchandise. The line will include men’s and women’s clothes and accessories with trademark team markings.
Celeste Burgoyne, President, Americas and Global Guest Innovation, lululemon, commented, “True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family. We looked to honor that passionate devotion and are thrilled to be part of that ritual found throughout the NFL season.”
The collection includes classic lululemon goods from its Steady State men’s line, as well as distinctive women’s designs from Define, Scuba, and Align, among others. These legendary pieces have become cornerstones of the Lululemon portfolio, beloved by fans across men’s, women’s, and accessory lines.
Renie Anderson, Executive Vice President and Chief Revenue Officer, NFL, said, “Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort. lululemon boasts a loyal fan base built on culture, meaningful connections and innovation, qualities that thoroughly reflect the NFL.”
To celebrate the collection’s launch, NFL Legends such as Joe Montana, Nick Foles, Ryan Clark, and Emmanuel Acho appear in the “Welcome to the Fam Club” brand campaign, which highlights the families of the athletes.
Beginning October 28, fans can purchase the new collection at NFLShop.com, Fanatics.com, and team retail outlets, including online and in stadium retail stores. Furthermore, the line will be accessible abroad through local NFL Shop websites.
