The English football club, Manchester City, have announced a new commercial partnership with Lucozade, naming the beverage company as the club’s official sports drink partner.
The agreement sees Lucozade Sport integrated across Manchester City’s men’s first team, women’s team, and Elite Development Squad, supporting hydration and performance across training, matchdays, and recovery environments.
As part of the partnership, Lucozade products, including player bottles and pitch-side ice coolers, will be used across all domestic home fixtures and training operations at the Etihad Stadium, the Joie Stadium, and the City Football Academy. The brand will also feature prominently across LED advertising inventory on matchdays, strengthening its visibility throughout the domestic season.
The collaboration is aligned with Manchester City’s performance and sports science programmes, with Lucozade embedded into the club’s elite conditioning and recovery framework as part of its continued focus on marginal gains and player welfare.
Kaitlyn Beale, Vice President Global Partnership Sales at City Football Group, said, “We are delighted to welcome Lucozade as our new Official Sports Drink Partner. As a brand recognised for performance and innovation, Lucozade is a natural fit to partner with the club, and we’re excited about the opportunities this partnership will bring as we continue to strengthen our elite performance environment across the coming seasons.”
Matt Riches, European Head of Sponsorship for Lucozade, added, “Keeping players hydrated and helping them refuel to carry on to the final whistle is what Lucozade was made to do. We’ve been synonymous with football and part of the fabric of the sport in this country since the start of the Premier League, supporting players and fans through every moment. Partnering with Manchester City, which is known for its footballing innovation, is an incredibly exciting next step for our brand. Lucozade takes a unique approach to its football partnerships, supporting both the men and women’s teams for every club it sponsors – a commitment it has been proud of since it started supporting the England men and women’s teams back in 2007.”
On the field, Manchester City remain firmly in the Premier League title race, continuing to apply pressure at the top of the table as the season enters a decisive phase. The men’s team face a demanding run of fixtures across domestic competitions, with upcoming league and cup matches expected to play a key role in shaping their campaign. The women’s team, meanwhile, continue their push at the top end of the Women’s Super League, maintaining their status as one of the most competitive sides in English football.
Beyond matchday integration, the partnership includes extensive commercial activation across Manchester City’s digital platforms and training environments, alongside access to player-led and behind-the-scenes content designed to engage the club’s global fanbase.
The agreement also extends into community initiatives delivered through City in the Community, supporting grassroots participation and promoting the importance of hydration and physical activity at youth and amateur levels.
The partnership takes effect immediately and forms part of Manchester City’s wider strategy to collaborate with category-leading brands that complement the club’s football operations, performance philosophy, and global commercial ambitions.
