The new Indian Premier League (IPL) franchise, Lucknow Super Giants have partnered with the computer hardware firm, GIGABYTE Technology and its gaming brand, AORUS. Through this partnership, both the brands will feature on the team’s headgear for the 15th season of the prominent Indian T20 cricket competition.
The Lucknow-based team announced this association through its social media handles. They welcomed the brands on board with a feature post that said, “We are delighted to announce our partnership with AORUS and GIGABYTE Technology for IPL 2022. AORUS and the parent brand GIGABYTE will be visible on the team’s head gear.”
GIGABYTE Technology is a Taiwanese manufacturer and distributor of computer hardware. The technology giant is the parent company of AORUS that delivers a full range of gaming accessories such as motherboards, laptops etc.
Raghu Iyer, the CEO of Lucknow Super Giants, commented on this association and said, “We are delighted to be partnering with a global enterprise like GIGABYTE. We are sure this relationship will be mutually beneficial for both companies. We aim to make our partnership a powerful enabler and medium for their brands to communicate with their customers. GIGABYTE believes in pushing the boundaries of performance with its products. We share these values and see synergies. We look forward to helping them achieve the best possible exposure.”
On this grand partnership, Sashank Bhandaru, the Marketing Manager at GIGABYTE Technology, said, “Lucknow Super Giants is a team that shares many of our core values. They bring an extraordinary level of ambition to the sport of cricket. This partnership is just perfect for us as it will help us connect with younger and much wider audience across the globe.”
Sunil Grewal, the Director at GIGABYTE Technology also gave his insights on the deal and said, “Lucknow Super Giants and GIGABYTE are a perfect fit. Both are challenger brands with a focus on breaking limitations. The freshness of the new franchise, the potential and energy of the huge region it represents resonates with our endeavours in the country. We hope to build a strong long-lasting alliance”
Lucknow Super Giants along with Gujarat Titans are the two latest entries in the IPL that will compete from the 2022 season. The Lucknow team was acquired by the RP-Sanjiv Goenka Group for a whopping INR 7090 crore and have got KL Rahul, Marcus Stoinis and Ravi Bishnoi on board. The franchise has also signed a lucrative sponsorship deal with the fantasy gaming platform, My11Circle.