Lawn Tennis Association (LTA) has partnered with the United Kingdom’s largest pensions insurance firm, Rothesay. Through this multi-year partnership, Rothesay became the new title sponsor of three tennis tournaments held in the UK. In addition to this, the agency also became the exclusive pension partner of LTA.
Through this collaboration, the three major international tennis competitions scheduled to be hosted in Nottingham, Birmingham and Eastbourne will be known as Rothesay Open, Rothesay Classic and Rothesay International respectively. Furthermore, the insurance unit was also appointed as the supporting partner of Cinch Championships happening in Queen’s Club in London.
This symbiotic collaboration will also advance LTA’s vision to make this sport accessible to various sectors of sports devotees.
On this lucrative association, Scott Lloyd, the CEO of LTA, said, “We’re very excited to have Rothesay on board as our partner and title sponsor for these three premier grass court events for the coming years. It is fantastic that they have decided to use our platform to tell their story and we look forward to working with Rothesay to promote tennis and our partnership.”
Addy Loudiadis, the CEO at Rothesay also shed light upon this partnership and said, “We are delighted to partner with the LTA and to become the title sponsor of these leading events in the UK sporting calendar. As a business purpose-built to provide security for UK pensioners, we are proud to play a role in supporting the future of British tennis and to help open up tennis to all its fans. We look forward to collaborating with the LTA and exploring exciting and innovative ways of connecting tennis fans to our business and eagerly await the start of the grass court season.”