L&T Finance Ltd., a non-banking financial company (NBFC), has announced Indian pacer Jasprit Bumrah as its brand ambassador.
As per the company, L&T Finance took a vital step in its current effort of expanding and strengthening its brand presence and engaging its wide range of customers across the nation.
The Indian pacer will be featured extensively in LTF’s comprehensive Above The Line (ATL) and Below The Line (BTL) marketing initiatives across different mediums. The marketing campaigns will focus on enhancing brand awareness and driving customer engagement, showcasing the varied portfolio of financial products and services provided by LTF.
Speaking on this occasion, Kavita Jagtiani, Chief Marketing Officer at L & T Finance said, “We are delighted to welcome Jasprit Bumrah, one of India’s most iconic sports figures, to the LTF family as our brand ambassador. This partnership directly aligns with one of our core pillars, i.e., heightened brand visibility. Bumrah’s stellar performance has propelled him to household name status, making him an instantly recognizable and respected figure. His unwavering discipline and commitment to cricket, fostering deep trust, make him an ideal persona for the LTF brand.”
“His humbleness and relatable nature are visible both on and off the field. This universal appeal extends to his versatility and enables us to connect seamlessly with people from all walks of life. Bumrah perfectly embodies the values of our company, reflecting our dedication to excellence and customer-centricity. Therefore, this collaboration is not just a partnership but a powerful alignment of values and vision, driving us towards greater success,” added Ms. Jagtiani.
Jasprit Bumrah, exclusively managed by RISE Worldwide, said, “I am excited to associate with L & T Finance, a brand renowned for its strong legacy, excellence, and commitment. I look forward to being a part of this wonderful journey.”
The newly unveiled pact between the two parties was facilitated by RISE Worldwide.
