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Lovlina Borgohain and Star Cement forge a champion partnership

This strategic partnership is a robust alliance between Lovlina Borgohain, who embodies an indomitable spirit, and Star Cement, which stands for strength and resilience.

The Assamese boxing sensation and Olympic medalist, Lovlina Borgohain has joined forces with Star Cement, a leading name in the Northeast Indian construction industry.

This strategic partnership is a robust alliance between an athlete, who embodies an indomitable spirit, and a brand that stands for strength and resilience.

Hailing from a humble village in Assam, Lovlina’s journey to Olympic bronze is a testament to her unwavering determination. Her story, one of grit, perseverance, and triumph, resonates deeply with millions. Star Cement recognizes the remarkable synergy between Lovlina’s values and its commitment to building strong foundations.

This partnership is more than just a commercial endeavour; it’s a celebration of Indian talent and a commitment to inspiring the next generation of dreamers.

The collaboration was orchestrated by IOS Sports & Entertainment, renowned for representing India’s sporting luminaries.

With a production capacity of 5.7 MTPA across three plants, Star Cement has solidified its position in the Indian construction landscape. The brand’s association with another sporting icon, Mirabai Chanu, underscores its dedication to inspiring the nation.

As Lovlina Borgohain prepares to make her mark at the Paris Olympics, aiming for gold in the Women’s middleweight category, the nation watches with bated breath. Her first bout against Norwegian Sunniva Hofstad kicks off today at 3:50 PM IST, live on Sports18 and JioCinema.

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