Lotus Herbals, the principal sponsor for the Women’s Premier League (WPL) team, Mumbai Indians (MI) has unveiled a new campaign focusing on sun protection.
The commercial will be seen across social media and OTT channels and feature Harmanpreet Kaur, Yastika Bhatia, and Natalie Sciver.
India’s top manufacturer of natural cosmetics, Lotus Herbals provides a comprehensive and substantial selection of over 500 Skincare, Haircare, Suncare, and Make-up items for the retail and professional markets, focusing on the 5000-year-old science of Ayurveda and fusing it with the 21st-century technology.
One of the most reputable producers and marketers of herbal and natural cosmetics for the past 25 years, Lotus Herbals has worked to make sure that all of its products are in line with what customers want and expect, as well as being all-natural and skin-friendly.
Nitin Passi, Chairman and Managing Director, Lotus Herbals, says, “We are proud to be the principal sponsor for the Mumbai Indians WPL team and support the talented women cricketers who are breaking boundaries in sports. Our brand values combined with the prowess of these women cricketers resonates strongly with our loyal consumers in India and overseas markets.
“Our new campaign on Sun protection focuses on India’s first sports sunscreen which is specifically designed to provide the ultimate sun protection under extreme conditions. As the market leader in the sun protection category, we continue to innovate and bring cutting-edge products that are scientifically researched and crafted with natural actives.”
In the league, the Mumbai-based team has secured four wins from four matches to extend their lead at the top of the table. They next go up against Gujarat Giants (GG) on Tuesday, March 14.