The Ligue 1 club, Lille Olympique Sporting Club (LOSC) has unveiled a sponsorship agreement with STRELLSON, the Swiss menswear brand.
As part of the deal, STRELLSON, known for its excellent tailoring and contemporary boldness, will outfit LOSC’s players, coaches, and executive staff with distinctive off-pitch gear that embodies the club’s ambition, enthusiasm, and elegance in all circumstances. This collaboration is more than just sponsorship; it’s a stylistic alliance founded on trust, individualism, and a common vision for the future.
Inspired by LOSC’s ideals, Proud. Strong. Fierce, this partnership combines sports zeal with sartorial perfection, resulting in character and clarity both on and off the pitch.
The partnership, which is organised by worldwide sports marketing firm SPORTFIVE, combines Swiss accuracy with French ambition around three common values: performance, presence, and modernity.
Nicolai Zereske, Marketing Director at STRELLSON, said, “We are thrilled to partner with LOSC Lille — a club whose values, spirit, and trajectory strongly resonate with our own. France, and particularly the Lille region, represents a key and growing market for STRELLSON. This partnership allows us to create a genuine connection with a passionate community through a shared vision of performance and purpose — both on the field and beyond.”
Benjamin Deblicker, SVP Sales SPORTFIVE France, said, “At SPORTFIVE, we believe a club’s strength is expressed not only through its performance but also through its image. This partnership between LOSC and STRELLSON perfectly embodies our mission: to create strong connections between brands and the emotions of sport. By combining STRELLSON’s bold style with LOSC’s high standards, we’re bringing to life a partnership where elegance, precision, and identity speak with power.”
The collaboration will also be evident at the Decathlon Arena – Stade Pierre-Mauroy, with editorial campaigns and digital activations. Naturally, the team’s special off-pitch style will be available at STRELLSON.
