The Ligue 1 club, Lille Olympique Sporting Club (LOSC) has signed a multi-year deal with the online automobile retailer, Cazoo. With this deal, Cazoo will become the club’s main partner and new jersey sponsor.
The defending French Ligue 1 champions will have the Cazoo logo on the front of the shirts of all of its sports teams, including men’s and women’s professional teams, as well as Lille Academy youth teams, beginning next season.
This branding exposure will extend to the Pierre Mauroy stadium, many products, official derivatives, the club’s website, and a ‘complete visibility’ system during television broadcasts.
The collaboration will commence on July 1, 2022, and will be part of Cazoo’s ‘extensive marketing campaign,’ which was launched in France in 2022 and is still expanding in Europe.
Olivier Letang, President of LOSC, commented, “We are delighted to partner with Cazoo next season. The brand already has excellent sports partnerships in the Premier League in particular and is growing rapidly in Europe. We are happy that LOSC is part of the development plan of its leaders, and thus contributes to making Cazoo a recognized and appreciated brand in France. We look forward to introducing the Cazoo brand to our fans, to Lille residents and more generally to the entire French market.”
Alex Chesterman, Founder and CEO of Cazoo, said, “We are delighted to become the new main partner and jersey sponsor of LOSC. They are one of the best teams and are the reigning Ligue 1 champions. They are a club with ambition, which is like us driven by its performance, and which has passionate supporters all over France. . We look forward to reaching out to local fan communities to introduce them to the best car buying experience in France in 2022.”
The brand also entered the Bundesliga with a deal with SC Freiburg, becoming the team’s main partner and shirt sponsor from the start of the 2022/23 season.
The car dealership firm will now have advertising rights at the club’s Europa-Park Stadium games, including on advertising boards, media backdrops, and the club’s online presence.