An American professional baseball team, Los Angeles Dodgers have announced a new collaboration with the global sports marketing agency SPORTFIVE to assist the team in securing premier global partnerships.
SPORTFIVE will look to secure two top tier corporate partner positions for the seven-time World Series champions as part of the partnership including the field presenting partner to iconic Dodger Stadium and the first-of-its-kind jersey partnership in Major League Baseball (MLB). The agency will use its extensive market insights, reach, and global market network to recognise and secure ideal associates for the team’s partnership positions.
The field presenting collaboration of Dodger Stadium, the team’s home in Los Angeles’ Elysian Park neighbourhood, represents a once-in-a-lifetime chance for a brand to be a part of one of the most praised and heavily trafficked venues in the United States. The presenting partner position will be the most visible partnership within the Dodgers’ ballpark, with notable branding and other marketing opportunities.
Furthermore, SPORTFIVE will spearhead the sales effort for the team’s new jersey patch, which was recently approved by Major League Baseball and will debut in the 2023 season.
Corey Norkin, Senior Vice President, Global Partnerships at Los Angeles Dodgers, said, “We are very happy to be working with SPORTFIVE on these unique partnership opportunities. For a company to have the opportunity to align their brand with us and our iconic venue, Dodger Stadium, along with one of the most recognizable uniforms in all of the sports is truly special. We look forward to working with these future partners”
Neil Glat, Co-President, Americas at SPORTFIVE, commented, “The Los Angeles Dodgers are one of the most storied franchises in Major League Baseball and we’re proud to partner with them. The team has been at the centre of many marquee moments in the history of the game of baseball, and we’re excited to utilize our strong international network to find terrific partners that best match with the Dodgers’ incredible brand.”
SPORTFIVE has an accomplished and strong international manpower that provides cutting-edge services to sports rightsholders worldwide. The agency manages rights and delivers premium events for over 60,000 rightsholders, brands, hospitality clients, and broadcasters across more than 30 sports, including Atletico Madrid, Borussia Dortmund, Boston Athletic Association (Boston Marathon), the Bundesliga, English Football Association (FA), English Premier League, Los Angeles Lakers, LPGA, and PGA TOUR, among many others. SPORTFIVE generates more than $1 billion in gross sales on behalf of its valued rightsholder clients every year.