The Major League Baseball (MLB) team, Los Angeles Dodgers (LAD) have announced a multi-year extended partnership with Kosé Corporation, the Tokyo-based personal care company.
As a part of the arrangement, Dodger Stadium will feature scoreboard flash features for Shohei Ohtani home runs and walk-off wins, opportunities for fans to purchase Kosé objects, and a sponsored trading card giveaway.
Kosé branding has already been widely displayed on DodgerVision this season, in addition to creative product placement throughout Dodger Stadium.
Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers, said, “The partnership between Kosé and the Dodgers has been exceedingly complementary, and it was a no-brainer for both of us to take it even farther into the future. We have truly enjoyed this relationship, which has also benefited by the organic player celebrations inspired by Shohei’s commercial for their skin care product, Decorté.”
Kosé, established in 1946, manufactures and markets speciality and daily cosmetics for a diverse client base. The firm specialises on one-of-a-kind and high-value exclusive items, notably from high-prestige and prestige brands, as well as low-cost and budget cosmetics.
Los Angeles Dodgers, which have won eight World Series victories and 25 National League pennants since its inception in Brooklyn in 1890, is dedicated to a legacy of pride and excellence. The Dodgers, baseball’s 2024 World Champions, have been named ESPN’s Sports Humanitarian Team of the Year. They are committed to fostering a winning culture, offering a first-class, fan-friendly experience at Dodger Stadium, and developing a strong engagement with the community. With the largest cumulative fan attendance in Major League Baseball history and a track record of breaking records, the Dodgers are one of the world’s most adored sports clubs.
