Livpure unveils new TVC for Allura Premia water purifier with Sachin Tendulkar

The ad campaign takes a lighthearted approach to highlight Livpure Allura Premia's hassle-free maintenance compared to traditional purifiers.

Livpure, a leading Indian water purification brand, has launched a new television commercial (TVC) featuring the cricket legend, Sachin Tendulkar, to promote its latest offering, the Livpure Allura Premia.

The ad campaign takes a lighthearted approach to highlight Allura Premia’s hassle-free maintenance compared to traditional purifiers.

The TVC uses a humorous metaphor. It opens with a man walking around town with an elephant, causing amusement and confusion among onlookers.

The scene then cuts to the man returning home, where his wife expresses clear disapproval of his unusual companion. The big reveal comes when the elephant represents a bulky, conventional water purifier.

Tendulkar then enters, offering the solution – the Livpure Allura Premia. The ad emphasizes the product’s key selling point: a unique 30-month free maintenance warranty, eliminating the need for customers to worry about upkeep.

Livpure goes beyond just convenience. The TVC showcases Allura Premia’s advanced 10-stage filtration process, effectively removing viruses and bacteria. The purifier also boasts copper and alkaline features, ensuring clean but also healthy and refreshing drinking water.

Commenting on the launch, Rakesh Kaul, Managing Director at Livpure, said, “At Livpure, we firmly believe that one’s access to clean water is everyone’s right. We strive for making water more inclusive and affordable to people at large. This is the reason why we developed the Livpure Allura Premia that comes with 30 months of free maintenance. It allows families to focus on what truly matters – enjoying the peace of mind that comes with pure, healthy drinking water for everyone in the household.”

The campaign will air on Star Sports during the ICC Men’s T20 World Cup 2024 and on various Hindi and regional channels.

Livpure is a leading water purification company in India, offering a variety of models to suit different needs and preferences. The brand caters to purchase and subscription models, with its Livpure Smart service providing RO purifiers on a rental basis with comprehensive care, including installation, maintenance, and filter changes. The entity’s purifiers utilize multiple stages of filtration, including RO, UV, and UF technologies, to ensure clean and safe drinking water for your home.

This is not Sachin Tendulkar’s first foray into brand endorsements. Recently, he has also been featured in ad campaigns for Hafele, Ageas Federal Life Insurance, and the Association of Mutual Funds in India (AMFI).

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