Sports media and sports update provider firm LiveScore announced Portuguese and Juventus footballer Cristiano Ronaldo as its new partner ahead of its ‘More than a Score’ advertising campaign.
The deal marks LiveScore’s debut in the television commercial industry, there is no better way to enhance global outreach except recruiting Cristiano Ronaldo as the face of the campaign who is regarded as one of the best players of all time by many around the world.
Ric Leask, Marketing Director at LiveScore said, “We are hugely excited to unveil ‘More Than A Score’, our biggest ever brand campaign and debut TVC, we can think of no better way to do this than with a starring role for Cristiano Ronaldo, our Official Global Brand Ambassador, and the greatest player of all time. As football fans, we know that the beautiful game is about far more than a score, and we believe our audience around the world will love the emotion and feeling this campaign will unlock. This is a superb piece of work from our new agencies Wonder hood Studios and Bicycle, who we were delighted to appoint this year to our agency roster. We can’t wait to get started together.”
The advertisement will be aired during the broadcast of the Premier League matches in the UK through Sky Sports and BT Sport throughout the latest 2021/22 season of the English top-flight.
LiveScore’s goal is to reach over 75 per cent of English football fans and 95 per cent of serious supporters after the end of the latest season.
The English top-flight commenced on Saturday with Brentford beating Arsenal 2-0 in the first fixture of the season. In the upcoming fixture, Liverpool will be facing Burnley on Saturday at 5 PM IST at Anfield.