Liverpool, the Premier League unit, have extended their partnership with Nivea Men for the upcoming three years.
The initial partnership between the two parties was inked in 2015. The ongoing season marks the eighth year of association between the UK men’s skincare brand and the Reds. This development will allow Nivea Men to be the official grooming supplier until the end of the collaboration.
Nivea Men will continue to offer engaging content that will not only relate to the fans of the club but throughout the sports fraternity.
Along with the product-based TV advertisement, the collaboration also consists of the intriguing content series Dear Liverpool FC…, which has been highly successful with 28 million views and 2.3 engagements.
Dear Liverpool FC…. will prolong into the ongoing season along with the inclusion of the Nivea Men ticket competition where fans can take part by designating someone for the next instalment of the series.
Commenting on the renewal of the partnership, Ben Latty, Commercial Director at Liverpool FC, said, “We’re extremely proud to extend our partnership with Nivea Men for a further three years. The renowned skincare brand has a purpose-led approach to its marketing, and we have shared core values, making this partnership the ideal fit for the LFC family.
“Since 2015 we have enjoyed great success in delivering impactful and meaningful campaigns and we look forward to developing and strengthening our relationship further over the coming years.”
Andy Rawle, Marketing Director Northern Europe, Nivea Men, said, “At Beiersdorf, we believe in building long-term partnerships around an aligned ethos and shared values. Our commitment to extending the NIVEA MEN partnership with Liverpool FC demonstrates this.
“We’re proud to bring two of the most successful organisations in their fields together to create engaging and memorable content to help more men take care of their wellbeing and their skin.”
Liverpool will be next seen in action on Tuesday, August 23 against Manchester United.