The Premier League club, Liverpool FC, has announced a new sponsorship association with the famous beverage brand, Coca-Cola.
In this new long-term collaboration, both the involved parties would look to deliver enchanting matchday experiences, one-of-a-kind money-can’t-buy moments, and limited-edition merchandise prizes to enthusiasts of the club’s men’s and women’s teams.
Coca-Cola is the most recent global company to join Liverpool FC’s burgeoning list of official partners. The collaboration builds on Coca-Cola’s rich history of supporting football from the grassroots to the global stage.
Ben Latty, Commercial Director, Liverpool FC, said, “We are delighted to have Coca-Cola join our family of official partners. We’re really excited to grow this partnership together and we extend a very warm welcome to Anfield to Coca-Cola. We understand the vital importance of teaming up with a like-minded brand and using our combined reach in positive ways.
“Liverpool FC and Coca-Cola are two iconic global brands working together to bring magical experiences and unique money-can’t-buy moments to fans. The ambition with all of our partnerships is to work with the most inspiring and innovative brands in the world and Coca-Cola fits this ambition in every way.”
Michael Willeke, Integrated Marketing Experience Director, Europe, Coca-Cola, commented, “Having been an integral part of the football matchday for decades, we are excited to offer fans the chance to enjoy incredible experiences and unique moments at home, at bars and restaurants and in the stadiums as part of our new campaign.
“Football has the power to bring people together and we cannot wait to reward fans across Europe with access to unforgettable moments and a host of benefits that only Coca-Cola can offer in collaboration with our partners.”
Recently, Coca-Cola also renewed its sponsorship association with the Serie A giants, Juventus.
As club football returns this week, the English top-flight team is all set to take on Brighton tomorrow i.e. October 1. The club is struggling at eighth place and will look to deliver a solid performance to earn three points.