Liverpool FC strengthen global outreach through retail partnership with PT Kanmo Weston Retailindo

Through this deal with PT Kanmo Weston Retailindo, fans in Indonesia are going to receive direct access to Liverpool FC merchandise, such as the 2024–25 home kit, designed just for that market.

The Premier League (PL) team, Liverpool Football Club (LFC) have inked a retail partnership with PT Kanmo Weston Retailindo, a joint venture between longstanding Singapore retail partner Weston Corporation and Indonesian retailer Kanmo Group.

The agreement between the two in Indonesia is to continue the unit’s expanding international footprint in Asia. Operating as an official retail partner, both entities will capitalise on each other’s skills, Weston Corporation’s considerable football knowledge and Kanmo Group’s retail management ability, for a varied range of Indonesian lifestyle brands.

The agreement began with distribution rights for online shopping of LFC’s official merchandise and will soon expand to incorporate brick-and-mortar physical outlets throughout Indonesia. The region’s exciting ambitions comprise the opening of its first official standalone LFC store at Pondok Indah Mall in Jakarta this summer.

Furthermore, fans in Indonesia are going to receive direct access to official Liverpool FC merchandise, such as the new 2024–25 home kit and exclusive merchandise designed just for that market.

Mike Cox, Senior Vice President of Merchandising at Liverpool FC, said, “We’re extremely pleased to be announcing our exciting new partnership in Indonesia. We’ve worked with Weston Corporation for almost five years now and it’s great to have them as part of this move into this new and emerging market. Adding Kanmo Group to the mix means we will have that important local knowledge to help shape our plans in the region. Football is extremely popular in Indonesia and it’s great to bring our LFC brand to the supporters so they can feel a part of the club.

“This latest partnership in Asia adds to our ambitious plans to grow our international presence in key markets and we’re really excited to open our first standalone store very soon.”

Rajbir Chopra, Sales Director, Weston Corporation, said, “This strategic move not only amplifies our commitment to delivering exceptional sports retail experiences but also strengthens our footprint in the Southeast Asian market. We all know the size of the market in Indonesia and the fanbase here. Fans are craving direct access to official Liverpool FC merchandise.”

Hitesh Bharwani, Managing Director and Co-founder of Kanmo Group, said, “We’re truly excited about the opportunity to bring the iconic Liverpool FC brand closer to our passionate Indonesian fans. This partnership not only signifies a significant milestone for Kanmo Group but also marks the beginning of a dynamic journey ahead. Together with Weston Corporation, we’re committed to elevating the retail landscape in Indonesia and delivering unparalleled access to authentic merchandise and immersive fan experiences.”

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