Liverpool FC ink partnership with Extreme Networks

Extreme will install Extreme Wi-Fi 6E access points at Anfield Stadium as part of the deal.

The Premier League club, Liverpool FC have announced a new partnership with a leader in cloud-enabled networking, Extreme Networks as the official Wi-Fi network solutions provider and official Wi-Fi analytics provider. The multi-year deal will begin later this year.

Extreme will install Extreme Wi-Fi 6E access points at Anfield Stadium as part of the deal. The company offer the most latest generation of wireless connectivity and as a result, fans gain from digital features such as mobile ticketing and digital payment transactions. They can also take part in-stadium activities like Non-Fungible Tokens (NFTs). The facilities for the roll-out of additional features such as AR/VR will also be provided to the club.

The reds will use ExtremeAnalytics to get real-time data on things like visitor numbers, app usage in the stadium, digital payments, and identifying when fans are most digitally engrossed during a game. Liverpool FC can use this insight and understanding to make data-driven choices and provide more personalised fan experiences and enhance efficiency on matchdays.

ExtremeCloud IQ manages the wireless network which will allow stadium staff to track and control Wi-Fi effectiveness and productivity, manage devices, and obtain insights into real-time analytics. This will assist the club in streamlining network management and performance, as well as scaling IT operations at Anfield.

Drew Crisp, Senior Vice President, Digital Marketing, Liverpool FC, said, “We are delighted to partner with Extreme to deliver outstanding connectivity and analytics to the stadium. This deal offers supporters the latest generation of wireless connectivity, making the most of our best-in-class digital offering while visiting Anfield. Our stadium has a rich history and Extreme helps us improve the digital fan experience, but also provides the critical insights to continue to innovate and improve the digital journey for our fans.”

Norman Rice, Chief Operating Officer, Extreme Networks, commented, “Connectivity is the foundation of next-gen mobile services, such as biometrics, interactive stadium apps and on-demand payments in large locations. In a stadium like Anfield with 54,000 fans, Extreme offers next-gen wireless connectivity, giving Liverpool Football Club a wealth of network analytics. This allows them to better understand their supporters, generate new income and improve activities on match days. We are proud to play such a vital role in the continued development of one of the most beloved sports organizations in the world.”

Recently, Liverpool FC have also signed a regional partnership with Interwetten, a sports betting operator. Interwetten will include offline promotions and content on LFC’s in-market digital platforms in this new long-term agreement.

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