Liverpool FC, the Premier League club, have developed a new global partnership with the American fashion brand, TOMMY HILFIGER, bringing together two cultural icons to present a style vision for the next era of the game.
The first-of-its-kind collaboration will see the selected TOMMY HILFIGER style reflected throughout LFC, with the brand’s modern American classics worn in campaigns and on select matchdays. The cooperation, which includes both the men’s and women’s players as well as important backroom personnel, will take place at critical points during the season, from matchday entrances to worldwide advertising.
A series of seasonal commercials, unique capsules, and cultural encounters combine New York prep legacy with the spirit of Anfield. Men’s first-team players like captain Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley, and Hugo Ekitike, as well as LFC Women’s Gemma Bonner and Leanne Kiernan, bring the announcement to life as a contemporary statement of flair, confidence, and uniqueness.
On the deal, Van Dijk said, “It’s great to see our LFC club partnership with Tommy Hilfiger go live. We as players are excited to see the collaboration come to life, bringing together fashion, culture and heritage.”
Ongoing narratives will play out on football’s greatest platforms throughout the season, bringing supporters closer to the people and characters who define the club. TOMMY HILFIGER collections will be exclusively selected, including the brand’s seasonal wardrobe of classic staples, timeless denim, the ‘New York’ dress casual line, refined accessories and footwear, and co-branded club capsules.
Ben Latty, Chief Commercial Officer at LFC, said, “Tommy Hilfiger is a truly iconic name in global fashion, and we’re absolutely delighted to partner with them as they venture into the world of club football for the first time. With a long-standing connection to innovative style and a deep-rooted sense of community, this partnership is a natural fit. This unique collaboration allows us to explore a different side of matchday and the moments around it, while giving supporters another connection point to the people who represent this great club.”
Tommy Hilfiger said, “For my entire career I’ve been inspired by sports icons, stories and uniforms. I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people – their belief, resilience and pride. I’m excited to work with the players and club staff who inspire a global fan base to dream through their uncompromising pursuit of greatness.”
The association was announced in a spectacular demonstration of shared heritage and aspiration, with the biggest Tommy flag ever created flying above Anfield, displaying the co-branded emblem. TOMMY HILFIGER has contributed 101 x 65.59 metres of fabric to the Silly Goose Foundation, which was formed by Reagan, an LFC Foundation participant and lifetime Reds supporter. Reagan, who was born with Down syndrome, combines her interest in textiles, painting, and design to create LFC-themed works that are auctioned off for charity.
The agreement marks the brand’s first partnership in club football, building on decades of fashion-led narrative and setting a bold new standard for sports collaborations.
