The deal has been signed for three years for the Asian betting market. This agreement will help 188Bet gain brand awareness through digital assets and specialized marketing across all of the digital platforms of the clubs, they will also access player content.
Matt Scammell, Commercial Director at Liverpool FC said, “To reunite with 88Bet on a new partnership in Asia is incredibly exciting for us, and we are delighted to welcome them back to Liverpool FC, we are looking forward to working with an innovative and well-established company to deliver engaging in-market collaborative content for Asian audiences to engage with.”
The deal will also include both the men’s and women’s Liverpool legends as they aim to create original content for Asian fans.
Nigel Singer, 188Bet’s Managing Director said, “We are pleased to be partnering once again with Liverpool FC and bringing the excitement of a world-class football club to audiences in Asia, with such a rich heritage and global fanbase, LFC has a lot to offer our customers, and we look forward to a successful partnership over the next three years.”
This deal will be the second deal that 188Bet signed with a Bundesliga club as they previously partnered with Werder Bremen in February and now with Bayern Munich, they will be looking to enhance their global outreach even further.
Rouven Kasper, FC Bayern München’s President Asia, said, “We’re thrilled to welcome 188BET to the FC Bayern family as a regional partner and we are very much looking forward to working together in bringing great experiences to our Asian fans, our aim is to create a strong relationship and I am sure the joint cooperation between the two brands will create amazing moments together. We are delighted to be part of this journey.”