The Premier League (PL) club, Liverpool Football Club (LFC) have announced a multi-year global partnership with EC Markets, the world’s leading forex broker.
The new pact sees the leading forex, indices, equities and commodities broker become an official global partner of the Reds. This partnership will give EC Markets a strong platform to promote its brand and highlight its cutting-edge multi-asset trading solutions as it embarks on a new era of international expansion.
Through LFC’s worldwide fan base and vast digital platforms, EC Markets will also have the chance to reach new consumers in important foreign markets.
Anfield will provide substantial branding opportunities as part of the new collaboration, as 504 million TV viewers watch the pitchside LED screens and digital advertising boards each season. The brand will make its debut at Anfield on August 4 during the preseason doubleheader against Athletic Club.
Ben Latty, Chief Commercial Officer at LFC, said, “We want partners who share our passion, ambition and commitment to innovation, and are proud to welcome EC Markets to the LFC family. With hundreds of millions of fans worldwide, this partnership will generate global exposure for EC Markets, and we look forward to working together.”
Matthew Smith, CEO and chairman of EC Markets, said, “We are absolutely thrilled to partner with Liverpool FC, a club with a rich history and truly global reach. As we partner with the number one football club in the most prestigious league in the world, we see a reflection of our own ambitions at EC Markets. Just as Liverpool FC has earned its place at the top through relentless dedication and success, we too are committed to position EC Markets as a number one leader in the financial markets, known for our innovation, trust and dedication to empowering our clients. We look forward to a successful and mutually beneficial relationship.”
In recent times, LFC also partnered with BAYCREW’S, a major Japanese fashion and lifestyle company, to extend its retail presence in the region. BAYCREW’S will offer the official LFC Retail experience through both online and offline channels, opening shop-in-shops around Japan in the first year. There are also plans to construct the country’s first official freestanding LFC Retail facility.
