Liverpool FC announces multi-year deal with Vista

LFC and Vista will collaborate to create programmes that recognise small businesses in the global LFC community.

The Premier League club, Liverpool FC (LFC) have announced a multi-year agreement with Vista. Following this deal, Vista has been appointed as the Reds’ official small business design and marketing partner.

Vista, which was founded in 1995, is the design and marketing partner for millions of small companies worldwide, including more than 1.5 million in the United Kingdom.

Vista’s global partnership with LFC is the company’s first in the United Kingdom. LFC and Vista will collaborate to create programmes that recognise small businesses in the global LFC community and integrate them into team platforms, such as digital and social media content, in-stadium activation, and promotion. LFC and Vista will also collaborate on several exciting design initiatives to engage fans and the small business community.

The partnership’s initial focus will be to support small businesses in Liverpool through the ‘Small Business of the Match’ experience, with the goal of ‘making small feel big’. LFC will nominate inspirational small business owners for their positive impact on the community, and they will be rewarded with an unforgettable matchday experience and recognition within Anfield and beyond.

Furthermore, Vista will collaborate with small businesses to provide design and marketing services to help them grow. At a specific match at Anfield, several small businesses will be chosen and given hero status.

Drew Crisp, SVP of Digital at Liverpool FC, said, “We are thrilled to welcome Vista on board. This is an exciting partnership that at the start will support small businesses in Liverpool, which in return will shape stronger communities in this city for a brighter future. The past two years have been tough for some businesses and this idea from Vista will be a huge opportunity for deserving small businesses to see their name in the lights at Anfield. Each will be given a global platform to tell everyone about their business and amplify their messaging.”

Emily Shirley, general manager of Vista UK & Ireland, said, “A city’s football team and small business community are the lifeblood of what makes it special, so we are thrilled to be partnering with such a team and city as iconic as Liverpool. Through LFC’s huge fanbase, incredible talent and community ties, we are excited to use this platform to celebrate the UK’s entrepreneurial heroes and provide the support they need to succeed.”

Ricky Engelberg, chief marketing officer of Vista, added, “Vista’s goal as the design and marketing partner for small businesses everywhere is to do all we can to help them thrive, because small businesses have such a resounding impact on communities like Liverpool, throughout the UK, and around the world. Vista is thrilled on behalf of small businesses everywhere to be able to partner with one of the most iconic clubs in all of the sports, Liverpool FC, and shine our collective spotlight onto these amazing businesses.”

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