Liverpool, EA SPORTS ink a lucrative partnership renewal

Through this extended partnership, EA SPORTS will be able to access the assets of Liverpool.

One of the most popular football clubs worldwide, Liverpool FC (LFC) have renewed their partnership with the game developer, EA SPORTS. Both the authorities continue to strengthen their relationship with this long-term extension.

Through this extended partnership, EA SPORTS will be able to access the assets of Liverpool. These assets include men’s and women’s players, digital rights, LFC events and retired athletes. The technology giant will enhance the connectivity and engagement of the Premier League club with its fans globally via their online games.

Drew Crisp, the senior vice-president of digital at Liverpool FC, also put forth his comments on the extended association and said, “The exciting worlds of football, online gaming and e-sports are becoming increasingly intertwined, as fans seek new digital engagements as a means to connect with footballing action across physical and virtual settings. Throughout our partnership with EA SPORTS, we have worked hard to give our supporters unique content and more opportunities to engage with Liverpool FC through the innovative and exciting world of e-sports. We are delighted to be extending our relationship and look forward to seeing what else we can achieve together through the power of gaming and play.”

David Jackson, the VP of brand at EA SPORTS FIFA, commented on this renewal and said, “We’re excited to renew our partnership with Liverpool Football Club and continue collaborating on ways to bring LFC fans across the world together more closely than ever before. This renewed partnership cements an already flourishing relationship with Liverpool FC, whose fans continue to engage with EA SPORTS content and digital activations in unprecedented numbers year after year. We couldn’t be more energised to create the digital future of football together.”

This renewal is a result of the lucrative stint that both parties have experienced in the previous two years. The exclusive content of the esports brand has attracted the fans of the veteran club. This can be noticed by the astounding viewership gained by the FIFA Ratings Reveal clips generated by the firm as it garnered over 64 million views in three years.

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