Liverpool FC has joined hands with Battle Royale game, PUBG Mobile, to bring new in-game structures to the Reds.
The association permits PUBG players to unlock ‘limited-edition’, LFC-branded attires and earn free in-game gear and items, such as helmets and backpacks, when they compete in a series of classic mode games.
Drew Crisp, Senior VP, Digital at LFC said, “In an increasingly digital world, we pride ourselves on being able to innovate and engage with our fans on the vast array of digital platforms they favour.”
“With the realm of online gaming growing and evolving amongst our fans, PUBG MOBILE is the perfect platform to connect with them in a different but very relevant context – linking the world of online gaming and football through the strength of games.”
This is the very first time a top-quality side has collaborated with PUBG Mobile. The format for the limited edition will be activated from 12th November to 20th December.
Crisp further mentioned, “This is a great opportunity for supporters to embrace their love of the club and interact with LFC on one of their favourite platforms, bringing together the physical interactive nature of football into the digital interactive world of gaming.”
The game will help bring virtual gamers to come close to the club and show support to the club.
Vincent Wang, Head of Publishing at the company, Tencent Games, said, “In PUBG MOBILE, teamwork is a core principle to those who seek to win. In collaborating with Liverpool Football Club, a team renowned for their courageous camaraderie, we have found a perfect match.”
“As we continue to strengthen our current bonds and develop prominent relationships with iconic industry leaders, we look forward to further integrating the world of football into PUBG MOBILE.”
Liverpool on the field business is going strong too, as they are currently second with 22 points in 10 games in the Premier League. They will face Atletico Madrid next in the Champions League on 4th November.