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Little Caesars joins NFL as official pizza sponsor

Little Caesars aims to become the primary food option during the matches for the 100 million NFL fans that watch football regularly.

Little Caesars announced a multi-year agreement with the National Football League (NFL) as the official pizza sponsor.

The company stated that the deal includes a new set of marketing rights, new social games, events and new packaging and promotions that will be unveiled before the start of the 2022 NFL season and will be implemented during the tenure of the partnership.

The National Football League is a professional American football league that consists of 32 teams, divided equally between the American Football Conference and the National Football Conference.

Little Caesars aims to become the primary food option during the matches for the 100 million NFL fans that watch football regularly. The group is the third highest-selling pizza brand in the world, generating a revenue of $4.2 billion in 2021. They recently partnered with Warner Bros. Pictures for “The Batman” movie.

Dave Scrivano, President and CEO of Little Caesars said, “This partnership aims to enhance the fun of game day by bringing the quality and convenience Little Caesars is known for to NFL fans across the country.

“And because we’re the value leader in the pizza industry, hungry fans can enjoy weekly gametime meals at a very affordable price during a time when food prices are on the rise.”

Jill Proctor, Director of Strategic Communications and Media Relations at Little Caesars added, “Now is the right time for this deal because we are seeing incredible momentum and increased demand for the value and convenience Little Caesars offers.

“Delicious-tasting, high-quality pizza can be found at an extreme value, even given the current economic climate. This partnership will amplify that message to the perfect fanbase–hungry football fans who are looking to get their pizzas quickly and easily and at the best value.”

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