The most renowned football federations, UEFA and The Football Association (FA) have held commercial ties with the largest professional agency in the world, LinkedIn. Through this partnership, LinkedIn became the national sponsor of the UEFA Women’s EURO 2022.
As the prime sponsor of the grandest European female sporting tournament, the media unit will support and showcase the women athletes that have strived for success. The social platform will drive the motto of ‘make work work for women’ and inspire the audience with its humongous outreach and connectivity.
The media portal will experience immense brand reflection and activations that will depict its strong stance on the empowerment of women. LinkedIn will facilitate exclusive content and narratives that echo the spirit of female recognition, leadership and wellbeing.
Guy-Laurent Epstein, the Director of Marketing at UEFA, commented on the deal and said, “We are delighted to have LinkedIn join us as a national sponsor of UEFA Women’s EURO 2022. The addition of this major brand further enhances what is already an extremely strong roster of commercial sponsors associated with the competition. This collaboration offers significant opportunities to further promote the competition through their platform and bring it to new audiences. We look forward to working together on what is set to be a record-breaking tournament that further grows the women’s game.”
Ngaire Moyes, the Vice President, Communications and Brand, International at LinkedIn also conveyed his views on the signing and said, “At LinkedIn we’re championing a gender equal world that’s diverse and inclusive, and it’s a privilege to support UEFA Women’s EURO 2022 which actively shares and celebrates these values. The tournament is set to be a landmark event that will provide professional female footballers with a platform to showcase their remarkable talent and achievements. Off the field, we’re increasingly seeing sports professionals use LinkedIn to share interesting stories and insights into their careers, and we know how powerful they can be to encourage and inspire others.”
With this applaudable partnership, LinkedIn joins the likes of The LEGO Group, Pandora and Starling Bank, which are the existing partners of the tournament. The most awaited women’s football competition would commence from July 6, 2022, in England.