The beverage company, Coca-Cola‘s sub-brand lemonade Limca has announced an association with the Olympic gold medalist, Neeraj Chopra.
With this news, it has also been revealed that the company has introduced its beverage in the low-sugar no-fizz category as well.
The move comes following a spike in health-related product announcements by food and beverage companies around the world, as consumers gravitate toward these items in the aftermath of the pandemic.
The electrolyte and glucose soft drink is mainly for after-activity purposes or rather for sports people which will provide a wider foundation for the company’s portfolio, which actually includes low-sugar juices and Coke zero.
Head Beverage Maker’s President for India and Southwest Asia, Sanket Ray describes that the beverage company, which had its best month by volume in April and June, will raise production and investment substantially in the third and fourth quarter of the year. This will be done in order to have solid growth in the non-summer months than what it had last year.
The months from April to June represent more than 65 per cent of annual bottled beverage sales. Other mediums such as diners, bars, theatres, airports, etc make up a majority of soft drink sales. More the sales, the more it generates requirements for products.
“Commuting and travel has resumed, inflation has stabilized, the government has introduced food plans; plus we have the ICC and world Cup coming, so we’re optimistic about the next two quarters,” Ray said.
“India is a structural story, economically it is growing and has a large number of teenagers. So our view remains positive on demand especially in the upcoming holiday quarter, and we have a lot of room to grow,” Ray further mentioned.
The marketing spending at Coca-Cola, Sprite, and Mango Mezze Beverage will indeed get a boost in the next two quarters compared to the same quarter last year.
Coca-Cola admitted that it had its best-ever quarter by volume in India as it supplied around one billion extra purchases that too at reasonably priced single service packages.