The English footbal club, West Ham United have developed a partnership with an insurance broker, Lilley Plummer.
With this deal, the brand has become the club’s new official insurance partner for both the men’s and women’s first teams, marking an exciting first chapter in a shared story of ambition, growth, and London heritage.
Lilley Plummer, established in 2016, is a speciality insurance broking that provides personalised solutions to both high-net-worth individuals and business clients. It has established an industry-leading reputation as the go-to broker for unusual and frequently abstract insurance needs.
Lilley Plummer’s branding will be displayed on the sleeve of West Ham United’s first-team training wear as part of the multi-year agreement. This revolutionary alliance underlines their standing as the club’s essential partner.
Furthermore, Lilley Plummer will also assist from worldwide brand visibility across West Ham United’s channels, a matchday presence at the London Stadium and Training Ground, and tailored activations throughout the season.
Lilley Plummer will also become a vital member of West Ham United’s prestigious Hammers Business Network, allowing them to engage directly with other club partners and members as they continue to expand their position as one of the industry’s top insurance brokers.
This alliance, which aligns with a club that shares Lilley Plummer’s entrepreneurial spirit and east London heritage, represents another milestone in the firm’s continuous growth following its purchase by Goldman Sachs in 2024.
Nathan Thompson, Executive Director at West Ham United, commented, “We’re delighted to welcome Lilley Plummer as our new Official Insurance Partner across our men’s and women’s first teams, in what represents a landmark partnership for our club. As a company, they have a journey that has great synergy with West Ham United’s, one that pushes to stand out from its competitors with a constant desire to provide exceptional outcomes and continued growth. With our worldwide passionate fanbase, we are perfectly placed to support Lilley Plummer in the next stage of their business growth, both domestically and overseas. We look forward to working with the team on bringing their services to life.”
Dan Plummer, Managing Director at Lilley Plummer, said, “We are thrilled to announce our exciting partnership with West Ham United. This collaboration not only reflects our commitment to excellence but also embodies the spirit of teamwork and community that both our insurance business and the Club stand for. Together, we look forward to achieving great things on and off the pitch.”
