Since its inception in 1932, Ligue 1, France’s premier football league, has been a cornerstone of the nation’s sporting landscape. Over the decades, it has witnessed the rise and fall of legendary clubs, the brilliance of iconic players, and the intensity of fierce rivalries that have captivated fans worldwide.
The 1960s and 1970s marked a golden era for Ligue 1. Clubs like Saint-Étienne, Marseille, and Nantes dominated the domestic scene, achieving remarkable success both domestically and in European competitions. Their triumphs solidified France’s position as a footballing powerhouse.
In recent years, Paris Saint-Germain have emerged as a dominant force in Ligue 1. Under Qatari ownership since 2011, the club has amassed a collection of league titles and has attracted some of the world’s most celebrated players. The likes of Zlatan Ibrahimovic, Neymar, and Lionel Messi have graced the Parc des Princes, adding to PSG’s star-studded legacy.
The French top-tier football league has a storied history marked by intense rivalries and the emergence of legendary players. Two of the most iconic rivalries in French football are Le Classique and the Derby du Rhône.
Le Classique pits PSG against Olympique Marseille in a clash that transcends the sport. The two clubs have a long history of intense competition, both on and off the field. The Derby du Rhône, on the other hand, features Olympique Lyonnais and Saint-Étienne in a heated rivalry that has been a staple of Ligue 1 for decades.
Ligue 1 has also been a breeding ground for the world’s greatest footballers. Players like Michel Platini, Zinedine Zidane, Thierry Henry, and Kylian Mbappé have left an indelible mark on the league, showcasing their exceptional talent and skill.
With its rich history, iconic clubs, legendary players, and intense rivalries, Ligue 1 has established itself as one of the most exciting football leagues globally. The league’s popularity has attracted numerous brands and partners, contributing to its continued growth and success.
Namers partner:
McDonald’s and Ligue 1 have entered into a strategic alliance that sees the former be the latter’s title sponsor. The multi-year partnership commenced in July 2024.
BKT, a renowned manufacturer of off-highway tires, has also formed a strategic partnership with Ligue 1. This collaboration has significantly enhanced the visibility and appeal of French football, particularly through BKT’s sponsorship of the Coupe de la Ligue, a prestigious domestic cup competition. The partnership has been marked by innovative marketing campaigns, engaging fan initiatives, and a shared commitment to promoting the values of sportsmanship and excellence.
Official partners:
Decathlon has become the official ball supplier for Ligue 1 and Ligue 2 through its brand Kipsta. This partnership brings together the world of professional football and the sports retail giant, providing high-quality match balls for the top-tier French leagues.
Betclic has joined Ligue 1 as a strategic partner, combining the excitement of French football with the world of sports betting. This collaboration offers fans exclusive betting options and promotions, providing a deeper level of engagement with the league.
La Poste, a prominent postal service provider in France, has formed a partnership with Ligue 1. By leveraging the league’s popularity, La Poste gains increased brand visibility. In return, Ligue 1 benefits from La Poste’s extensive network and resources, which can support initiatives like ticket distribution, merchandise sales, and community engagement.
Point.P, a leading distributor of building materials in France, has become an official partner of Ligue 1 and Ligue 2. This partnership aims to strengthen Point.P’s brand visibility and connect with passionate football fans across the country.
Official timekeeper & responsible partner:
Oris, a renowned Swiss watchmaker, has forged a strategic alliance with France’s premier football league. Serving as the official timekeeper and sustainability partner, Oris brings its precision and dedication to the world of sports. This partnership ensures accurate timekeeping on the field and underscores a shared commitment to environmental stewardship. Through joint initiatives, Oris and Ligue 1 are working to promote sustainable practices within the football industry, demonstrating their dedication to a greener future.
Official broadcasters:
DAZN has cemented its status as a premier destination for Ligue 1 fans in France. As the exclusive rights holder, DAZN offers comprehensive coverage of every match, ensuring that enthusiasts never miss a moment of the action. With a commitment to delivering high-quality content and innovative features, DAZN aims to elevate the viewing experience for Ligue 1 enthusiasts domestically and internationally.
beIN Sports has played a pivotal role in expanding Ligue 1’s global footprint. Through its exclusive rights in territories such as the Middle East, North Africa, Türkiye, the United States, and Canada, beIN Sports has introduced French football to a vast audience. By providing comprehensive coverage, including live matches, highlights, and analysis, beIN Sports has contributed significantly to the growth and popularity of Ligue 1 in these regions.