The National Hockey League (NHL) team, Vegas Golden Knights have announced an extension of their partnership with Lexus, the luxury automotive division of Toyota Motor Corporation.
The agreement has solidified the luxury automotive brand’s status as an official partner of the NHL franchise. The renewed agreement sees continued collaboration between the two entities, focusing on enhancing fan experiences and brand visibility.
As part of the extended partnership, Lexus will continue to provide exclusive opportunities for Golden Knights fans, including an exciting enter-to-win contest for a trip to a road game. The brand will maintain a strong presence at select home games with activations planned for Toshiba Plaza. Lexus branding will remain prominent throughout T-Mobile Arena, with in-ice logos and dasherboard placements.
Commenting on the extension, Golden Knights President & CEO Kerry Bubolz, said, “Lexus and its commitment to ‘Experience Amazing’ aligns perfectly with our goals to be champions on the ice and in the community. We are excited to extend their partnership with the Vegas Golden Knights.”
Marcus Williams, General Manager, Lexus Western Area, added, “As a founding partner of the Vegas Golden Knights, Lexus is proud to continue our support as they strive to deliver an amazing experience both on and off the ice. We look forward to elevating the VGK fan experience.”
The renewed partnership between Vegas Golden Knights and Lexus highlights the enduring strength of both brands in the Las Vegas market and beyond.
Lexus, renowned for its craftsmanship, technology, and luxury, has solidified its position as a global leader in the premium automotive industry. The brand’s recent renewal of its partnership with the International Tennis Federation (ITF) as the official car partner of the Davis Cup further underscores its commitment to elite sports.
Vegas Golden Knights are preparing for their eighth NHL season, which kicks off on October 9 against Colorado Avalanche. After a thrilling playoff run that ended in a hard-fought series against Dallas Stars, the team is eager to return to the ice and compete in the upcoming season.