Lexus, the luxury automotive division of Toyota Motor Corporation, has renewed its partnership with the International Tennis Federation (ITF) as the official car partner of the Davis Cup.
This marks a continuation of the successful collaboration that began in 2019.
As part of the extended agreement, Lexus will provide official transportation for players, teams, and staff during the upcoming finals group stage in September and the Final 8 in Malaga in November.
Commenting on the extension, David Haggerty, ITF President, said, “We thank Lexus for once again putting their trust in the Davis Cup and we look forward to working with their team on-site during the Group Stage and Final 8 this year. The growing stable of Davis Cup partners demonstrates the competition’s ongoing commercial appeal and we are excited to deliver another fantastic Finals alongside them.”
Mar Pieltain, Director of Lexus Spain, added, “There is a real connection between Lexus and the Davis Cup, with customers and fans looking for unique and unforgettable experiences, with Lexus taking centre stage in mobility at one of the world’s most exciting sporting events. Once again, the brand’s association with the Davis Cup demonstrates the union between the energy of one of the most important tennis tournaments in the world and the sensations of driving a luxurious Lexus electric, plug-in and hybrid model.”
Renowned for its craftsmanship, technology, and comfort, Lexus has solidified its position as a global leader in the premium automotive market. The brand’s commitment to delivering exceptional driving experiences and unparalleled customer service has driven its continuous innovation.
The 112th edition of the Davis Cup, featuring national teams competing for the prestigious trophy, promises to be another thrilling showcase of international tennis. The tournament will culminate in the Finals in November.