The luxury fashion house, Dior has announced a dynamic partnership with the Formula One legend, Lewis Hamilton.
This multifaceted collaboration goes beyond a typical brand ambassadorship. The British racing star takes the wheel not only as the face of Dior Homme, but also as a guest designer alongside the label’s Men’s Creative Director, Kim Jones.
Their joint venture focuses on a unique winter sports capsule collection built for the slopes. The line embodies a shared commitment to pushing boundaries in design and environmental responsibility. The collection utilizes certified materials to create technically advanced pieces that retain the hallmark elegance of the French fashion house.
Lewis Hamilton expressed his enthusiasm for the collaboration, stating, “Working with Kim and the talented team at Dior has been a dream, and I was honoured when Kim asked if I’d like to do this with him. Our values and ideas are aligned, making it easy to bring to life a creative collection infused with our shared experiences.”
Kim Jones, Creative Director, added, “We share a love of nature, a desire to celebrate Africa and an interest in the artisanal processes and techniques that unite craftspeople in Africa with the savoir-faire of the Dior ateliers. Added to that, this collection also reflects Lewis’ sporting side, his virtuosity and our functionality.”
This collaboration marks a significant moment, uniting a sporting icon with a legendary fashion house. The forthcoming capsule collection promises to be a powerful testament to their shared vision for style, performance, and environmental responsibility.
Dior is synonymous with luxury and elegance. Founded in 1946 by Christian Dior, the French fashion house rose to prominence after World War II with the iconic “New Look.” This groundbreaking style emphasized a return to ultra-feminine silhouettes, a stark contrast to the utilitarian wartime styles. Today, the luxury fashion brand remains a major force in high fashion, encompassing not only haute couture but also ready-to-wear, handbags, fragrances, and more.
The seven-time F1 World Champion is currently tearing up the track for the Mercedes-AMG Petronas F1 team. The British driver recently surprised the F1 world with the announcement of his move to Scuderia Ferrari HP in 2025, after an impressive 11-year stint with Mercedes. Fresh off his victory at his home race, the British Grand Prix, the Mercedes driver sits on eighth place in the Driver’s Championship with 110 points. He’ll be in action this weekend at the Hungarian Grand Prix on July 21 at 6:30 PM IST.