The athletic apparel giant, lululemon has onboarded seven-time Formula 1 World Champion, Lewis Hamilton as its new brand ambassador.
lululemon will cater to Lewis’ elite training, recovery, and lifestyle needs with best-in-class products, while also partnering on future design innovation and worldwide advocacy work.
Lewis is well-known for his exceptional feats on the track, including the most Grand Prix race victories, podiums, and pole positions, as well as a record-tying seven World Championships. Aside from his racing prowess, Lewis has established himself as a style icon known for his daring fashion choices and influence in the world of design. Off the track, he relentlessly fights for a variety of causes, including diversity, equity, and inclusion in motorsports and beyond, as well as global social justice.
On the deal, Lewis Hamilton said, “lululemon product is such high quality, looks amazing, and ultimately delivers the performance I need it to. I’m excited to partner with a brand that embraces a holistic approach to wellness. Together, we want to inspire our communities to be the best versions of themselves.”
Through this deal, Lewis will cooperate extensively with the brand’s Research and Innovation and Design and Development teams on upcoming product development, offering insight and input on sports and lifestyle collections. Lululemon’s Centre for Social Impact will also collaborate with Lewis’ worldwide foundation, Mission 44, to include movement and mental health experiences into its attempts to create a more equitable future for youth via education, employment, and empowerment.
Nikki Neuburger, Chief Brand and Product Activation Officer at lululemon, said, “We’re thrilled to welcome Lewis to the lululemon collective as our newest Ambassador. Lewis is a game-changer in every sense of the word. His relentless commitment to performance, wellbeing, and impact align completely with what we stand for at lululemon. We’re excited to partner with Lewis to innovate, inspire, and create positive change together.”
Lewis will be highlighted in Lululemon’s upcoming worldwide campaign, “No Holding Back.” The advertising campaign emphasises the dedication required to be a champion via the rigours of daily physical and mental training, while also spotlighting the brand’s latest men’s training apparel, including the Metal Vent Tech franchise.
Lewis joins a growing list of Lululemon Ambassadors, which includes PGA golfers Min Woo Lee and Max Homa, ATP tennis star Frances Tiafoe and WTA tennis pro Leylah Fernandez, NFL wide receiver DK Metcalf, NBA player Jordan Clarkson, and NHL player Connor Bedard.