The global technology leader, Lenovo, has announced a significant expansion of its brand presence in India, unveiling the Indian cricket team sensation, Jasprit Bumrah and the renowned gaming content creator, Mithilesh Patankar, popularly known as Mythpat, as its newest brand ambassadors.
This strategic collaboration coincides with the launch of Lenovo’s impactful new campaign, “Damn the Odds,” designed to inspire and empower India’s dynamic Gen Z audience.
The “Damn the Odds” campaign is rooted in the understanding that today’s youth thrive under pressure. From academic rigour and entrepreneurial challenges to societal expectations and intense competition, Gen Z navigates a multifaceted landscape of obstacles. Lenovo aims to position its cutting-edge, AI-powered technology not merely as a supportive tool but as a “performance multiplier,” enabling this generation to overcome hurdles and achieve their peak potential.
Compelling campaign films showcase how both Bumrah and Mythpat leverage Lenovo’s AI-driven innovations to amplify their capabilities. One key visual feature Bumrah training in a futuristic, AI-powered lab. Here, Lenovo’s “AI Now” technology meticulously analyses his every wrist movement and ball trajectory through detailed simulations and real-time comparisons. This advanced analysis empowers Bumrah to decode his movements, pinpoint areas for improvement, and ultimately refine his delivery, demonstrating the tangible impact of smart training and AI insights on game-day results.
Commenting on the collaboration, Chandrika Jain, Director – Marketing, Lenovo India, said, “At Lenovo, we’re committed to powering India’s growing Gen Z community – from competitive gamers to passionate creators – with tech that’s built for performance, creativity, and expression. This campaign brings alive the spirit of ‘Damn the Odds’ by celebrating individuals who hustle hard and use smart tools to go further, faster.”
Jasprit Bumrah added, “Whether it’s cricket or life, preparation is everything. Tech today helps break down the micro-movements, identify areas of improvement, and sharpen instincts. Data and analytics have become a core part of modern cricket. What stood out to me about Lenovo’s AI-powered approach is how personal it feels – it’s built around how I train, think and perform.”
Mythpat’s narrative within the campaign similarly highlights the transformative power of technology. His remarkable journey from an engineering intern to a digital celebrity with a 16.6-million-strong YouTube community underscores how tech-savviness combined with creative storytelling can lead to unprecedented success and the creation of entirely new content genres.
Through the “Damn the Odds” campaign, Lenovo aims to deepen its leadership in India’s rapidly expanding AI PC and gaming ecosystems. The initiative also reinforces Lenovo’s established global legacy in sports and esports, building on existing partnerships with international properties like Formula 1, FIFA, the FIFA Club World Cup 2025, and the ESports World Cup 2025. This new focus extends its targeted engagement to India’s vibrant cricket and gaming communities.
This strategic onboarding of Jasprit Bumrah and Mythpat underscores Lenovo’s commitment to connecting with the tech-native generation and equipping them with the necessary tools to excel in a world that demands continuous adaptation and peak performance.
