The Esports World Cup Foundation (EWCF) has announced a strategic partnership with the global technology leader, Lenovo, designating its premier Legion brand as the official PC & gaming hardware partner for the highly anticipated Esports World Cup (EWC) 2025.
This significant collaboration underscores a shared commitment to pushing the boundaries of competitive esports, equipping elite athletes with cutting-edge technology, and delivering an unparalleled experience for fans worldwide.
As the official hardware provider, Lenovo Legion will be at the heart of the EWC 2025, powering the dreams of thousands of competitors. Athletes will be armed with a formidable arsenal of high-performance gaming devices, including the formidable Legion Tower 7i and Legion Tower 5i desktops, the powerful Legion Pro 7i laptops, and a comprehensive suite of professional-grade peripherals such as ultra-responsive mice and precision keyboards. Each piece of hardware is meticulously engineered to meet the rigorous demands of professional esports, featuring advanced thermal management systems, next-generation processors, high refresh-rate displays, and ultra-low latency — all critical elements designed to provide players with the decisive competitive edge on the world’s grandest stage.
Mohammed Al Nimer, Chief Commercial Officer at the Esports World Cup Foundation, expressed enthusiasm about the partnership and said, “We’re building the Esports World Cup to set a new global standard — in both competition and the technology behind it. Lenovo’s Legion brand understands what elite players need: speed, efficiency, and reliability under pressure. These machines deliver the competitive edge required on the world’s biggest stage, and together we’re pushing the limits of performance — while delivering an experience that meets the expectations of athletes, fans, and the future of global esports.”
Volker Düring, VP of PC Gaming Business at Lenovo, echoed this sentiment and added, “Lenovo Legion equips gamers around the world with outstanding devices to help them achieve their goals and reach their impossible. The Esports World Cup is the ultimate forum for the world’s best gamers to showcase their mettle and emerge at the top of the world leaderboards, and when the best gamers compete on Lenovo Legion devices, anything is possible.”
Beyond providing essential hardware, the partnership will integrate Lenovo Legion’s distinctive branding prominently across all global broadcasts, digital content platforms, and on-site activations throughout the EWC 2025. This includes interactive “festival zones” where attendees can immerse themselves in the Lenovo Legion ecosystem, experiencing the raw power of their PCs, gear, and laptops firsthand, thereby fostering deeper engagement within the passionate esports community. The collaboration will also yield exclusive digital content and captivating behind-the-scenes access shared across Lenovo Legion’s social channels.
This strategic alliance between the Esports World Cup Foundation and Lenovo marks a pivotal moment in the continued growth and professionalization of esports, promising an unparalleled and unforgettable experience for both competitors and fans globally.
Lenovo, a $62 billion revenue global technology powerhouse, holds the #173 position on the Fortune Global 500 list, employing 77,000 dedicated individuals worldwide and serving millions of customers daily across 180 markets. Driven by a bold vision to deliver ‘Smarter Technology for All,’ Lenovo has built upon its foundation as the world’s largest PC company, strategically expanding into high-growth areas that fuel the advancement of ‘New IT’ technologies. The brand has recently forged high-profile partnerships with Formula 1, FIFA, and the ongoing FIFA Club World Cup 2025, showcasing its commitment to excellence across global entertainment and sports.
The Esports World Cup 2025, set to electrify Riyadh, Saudi Arabia, from July 7 to August 24, 2025, is poised to be the most expansive and lucrative event in esports history. It will feature an astounding 25 tournaments spanning 24 diverse game titles, attracting over 2,000 elite players from 200 clubs representing more than 100 countries. With an unprecedented total prize pool exceeding $70 million, the tournament solidifies its status as the premier global esports spectacle. This year, football icon Cristiano Ronaldo serves as the global ambassador for the games.
