Formula 1 (F1) has announced a significant expansion of its partnership with the technology giant, Lenovo, solidifying the company’s position as a key player in motorsport.
Starting in 2025, Lenovo will transition from an official partner to an even more prominent role, becoming a global partner of F1. This multi-year renewal sees Lenovo continue to provide cutting-edge technology solutions to the sport while increasing its presence at Grand Prix events with expanded trackside branding and the title sponsorship of two races per season.
As part of the deal, Motorola, a subsidiary of Lenovo Group, has also become the global smartphone partner of F1, further enhancing Lenovo’s reach within the motorsport community.
Stefano Domenicali, CEO and President of Formula 1 expressed his enthusiasm for the partnership, stating, “I am delighted that Lenovo will become a Global Partner of Formula 1. Since joining the sport Lenovo’s creativity and passion for technology and innovation have supported F1’s ambitions to create more once-in-a-lifetime moments for fans.
“Today marks a new chapter in a partnership that will only continue to grow from strength to strength. I look forward to continuing our work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure F1 remains the world’s most technologically advanced sport for years.”
Yang Yuanqing, Chairman & CEO of Lenovo, added, “We are thrilled to elevate our partnership to the next level by becoming a Global Partner of Formula 1. Our vision at Lenovo is to harness the power of AI to create a smarter, more inclusive, and sustainable world, accessible to everyone.
“Through our groundbreaking partnerships, like the one with Formula 1, we are pushing the boundaries of innovation and performance. Together, we’re not just shaping the future of technology and motorsport, but also ensuring that cutting-edge technological advancements benefit all, creating unforgettable experiences no matter where they are in the world.”
Luca Rossi, President of Intelligent Devices Group, Lenovo, continued, “When we embarked on our journey with F1 three years ago, we knew they were the right partner for Lenovo as our brand values seamlessly aligned for a smarter, faster, and more sustainable future.
“Seeing our high-performance technology implemented across every level of the F1 organization fills us with pride, and our close collaboration has just begun. We look forward to taking our partnership to newer heights and continue having Lenovo’s AI-ready hardware, as well as our solutions and services, transform and benefit the fan experience worldwide.”
Since 2022, Lenovo has been a key player in F1’s operations, supporting broadcast production through its High-Performance Computing (HPC) solutions, servers, and edge devices. This partnership has enabled F1 to deliver a world-class viewing experience to millions of fans worldwide.
Lenovo’s expanded role in Formula 1 underscores the sport’s commitment to innovation and continuous improvement. The partnership joins a growing list of recent collaborations, including deals with Santander, Aggreko, Globant, Topps, Playseat, McDonald’s, FanCode, Viaplay Group, and beIN Sports.
As the 2024 season continues, with the Azerbaijan Grand Prix approaching on September 13-15, Max Verstappen and Oracle Red Bull Racing Honda RBPT maintain their lead in the driver and constructor standings, respectively.