PeepalCo’s investment app, Lemonn, has elevated its association with cricket by becoming the associate gold partner for the upcoming three-match ODI series between India and Sri Lanka.
The brand will also serve as the official partner for the series broadcast on SonyLIV, the official streaming platform for the India Tour of Sri Lanka.
To capitalize on the excitement surrounding the series, Lemonn has extended its successful ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’ campaign until August 7, 2024. The campaign, initially launched during the ICC Men’s T20 World Cup 2024, garnered a massive reach of 60 million and boosted organic app downloads by a staggering 33 times.
As part of its on-ground activation, Lemonn will recognize and reward the winning captain of each match, further strengthening its brand presence.
Speaking on the announcement, Devam Sardana, Business Head, Lemonn said, “Looking at the initial success and the shared passion of Indians for Cricket and Bollywood, we are taking our campaign to the next level. By leveraging both connected TV and mobile platforms, we are aiming to attract new users and foster a deeper connection with our existing investors.”
Launched earlier this year by PeepalCo, Lemonn is designed to simplify investing for newcomers and experienced investors. The app offers zero brokerage on stock trading until August 15, 2024.
Lemonn, a product of PeepalCo, is committed to making investing accessible and enjoyable. With a focus on simplifying the investment process, Lemonn empowers users to participate in India’s growth story. PeepalCo, a house of brands, is dedicated to creating wealth-tech solutions that promote financial equality. Backed by leading investors including Andreessen Horowitz, Tiger Global, and Sequoia Capital India, PeepalCo also owns CoinSwitch.
The highly anticipated India-Sri Lanka ODI series promises to be a thrilling contest. India, fresh off a dominant T20I series win, will be led by Rohit Sharma and bolstered by the return of Virat Kohli.