Leicester City FC have announced a new partnership with Cromwell, one of the UK’s major providers of industrial tools, safety equipment, PPE, and consumables.
As part of the deal, the brand has become the team’s official back-of-shirt partner for the 2026-27 campaign. As a key commercial partner, Cromwell’s logo will appear on the back of the unit’s men’s first team shirts during the season. They will also be Leicester’s official tooling and safety partner, as well as a club partner.
Cromwell, a Leicester-based firm, has a prominent platform to communicate with our supporters through our playing shirts, and the collaboration will also open up prospects for additional involvement between the two organisations.
Leicester City Chief Executive Kevin Davies, said, “Cromwell is a well-established and highly respected business with strong roots in Leicester, so there is a natural fit between our organisations. The back of our shirt provides a fantastic platform for Cromwell to increase their visibility, while our wider partnership will allow us to explore a number of opportunities to engage with our communities and showcase the work that both organisations do.We look forward to building a strong relationship with Cromwell during the course of the season and are excited to have them with us for the first time on Saturday when we welcome Burton Albion to King Power Stadium for our first home league game of the campaign.”
Cromwell Chief Executive, John Hancock, said, “We’re proud to be partnering with Leicester City for the 2026/27 season. As a Leicester-based business with a long-standing commitment to supporting industry across the UK, this partnership gives us a fantastic opportunity to raise awareness of Cromwell and connect with supporters, customers and communities across the region.
“Leicester is home to Cromwell and has played an important role in our story for nearly 60 years. We’re excited to see our name feature on the shirts and look forward to working closely with the Club throughout the season to build a successful partnership.”
