The Women’s Super League (WSL) team, Leicester City FC have announced a new partnership with the Thai travel retail group, King Power.
With this deal, the brand has become LCFC women’s principal partner for the upcoming 2024-25 season.
As part of this association, King Power’s iconic emblem will be prominently featured on the front of the LCFC women’s matchday kits. King Power is committed to promoting the growth of women’s football in Leicestershire.
To underscore their commitment, King Power and LCFC Women will provide a free grassroots pack, containing an entirely novel set of footballs and training supplies, to women’s and girls’ teams associated with the Leicestershire and Rutland County FA for the 2024–25 season.
Leicester City Chief Executive Susan Whelan, said, “We are incredibly proud of the progress LCFC Women have made since King Power’s takeover in 2020. The commitment and support from King Power International have been instrumental in the team’s development and success. Naming King Power as the Principal Partner of LCFC Women for the 2024/25 season and the launch of this exciting grassroots initiative reflects our shared vision for the growth of women’s football and our ambition to achieve even greater success – both at professional level and through increased participation across Leicestershire’s communities. We look forward to another exciting season ahead.”
LCFC Women claimed the FA Women’s Championship in their first season under King Power’s stewardship. Since then, the team has made a name for itself in the top division and this year it made history by making it to their first-ever FA Cup semi-final.
To commemorate the release of the new matchday shirt, LCFC Women fans were the first to see and purchase the new uniform at a meet & greet event at King Power Stadium on July 20. Notably, the LCFC women’s home jersey includes the Barclays WSL sleeve emblem and is priced at £70 for adults and £45 for kids.
