The ongoing edition of the T20 competition, Legends League Cricket (LLC) has generated over 16 million unique viewers on digital platforms in the country and its digital footprints have also surpassed 600 million fans globally.
The special match between India Maharajas and World Giants, which kicked off the ongoing season of the competition gathered superior ratings than any other ongoing cricket league in India, as per the latest Broadcast Audience Research Council (BARC) ratings. The viewership of this season is five times more than the previous edition of the Legends League Cricket.
Raman Raheja, Co-Founder and CEO of Legends League Cricket, said, “It’s amazing to see such great numbers. We all know Star Sports being the premium broadcaster and is the biggest Sports platform, it has helped create wider reach for us and we have the second highest viewership in India for any T20 league after IPL. Barring Indian Cricket, we surpass any other current cricket events or league. The responses of the fans have been overwhelming this season and it reflects the increasing popularity of the Legends League Cricket. We look forward to ratings of other matches and hope it keeps going higher and higher.”
The T20 cricket tournament is hosted by India for the first time and the competition is also accessible in the US and Australia. Star Sports acquired the rights for the Legends League Cricket in the Indian subcontinent, while Disney+ Hotstar and Fancode are the official streaming partner. Willow TV has been providing exclusive coverage of the Legends League Cricket in the US. Fox Cricket and Kayo Sports have acquired the TV and digital rights respectively in Australia.