Amitabh Bachchan, the brand ambassador of the Legends League Cricket, has appeared in a new television commercial. Bachchan has collaborated with the filmmaker R Balki to shoot the upcoming league’s promotional videos.
With the theme “Boss Logon ka game,” the ad film intends to promote the league as a serious play amongst top retired cricketers, making it strong enough to compete with any league globally.
Through the veteran actor, the film captures the emotions and enthusiasm of an ardent cricket fan while introducing some of the players. Bachchan’s robust voice hits the right notes in the ad film to set the tone for the league’s inaugural season.
LLC, a professional cricket league for former star cricketers, is set to take place in Muscat, Oman, in January 2022.
Raman Raheja, CEO of Legends League Cricket, said, “Look Cricket is grilled into our system by default. You just can’t resist the excitement that it brings in with itself. Legends League Cricket gives every one of us that opportunity to relive those moments that we cherished the most not very long ago. The objective is to revive the rivalries we witnessed and to have them back again on the ground, it’s fantastic. I am glad that Legendary Amitabh Bachchan is part of this initiative. Like billions, he too is a big fan of Cricket and that’s what he presents in the ad film of the League.”
Balki said, “I’m an ardent cricket fan, which Indian is not? When I was told of this opportunity to work with Bachchan on the promotion of Legends League Cricket, I simply wanted to show the excitement of a true Cricket fan through him. I can promise the fans would get something that they’ve never seen before. Bachchan is in a whole new avatar of an ardent cricket fan.”
LLC recently announced a partnership with Sony Pictures Networks India (SPN) to live telecast all matches of the league in India on Sony Ten 1 and Sony Ten 3 channels. The live streaming of all the fixtures will take place on SPN’s OTT platform, SonyLIV.