The marquee T20 league featuring retired players, Legends League Cricket (LLC) has teamed up with India’s leading FM radio network, Radio City for the ongoing edition of LLC Masters.
Following this new deal, the brand has been labelled as an exclusive radio partner from India.
Cricket legends from India, Asia, and the rest of the world have reunited at the Asia Town Cricket Stadium in Doha, Qatar, to revitalise their contest and breathe new life into old memories. Moreover, Radio City’s RJ Yuvi has also travelled to Qatar as an exclusive radio partner from India and will be shown communicating with the players and offering daily coverage of the games.
Commenting on the partnership Kartik Kalla, Chief Creative Officer, Radio City, said, “We are excited to associate with Legends League Cricket as an exclusive radio partner from India. As part of our partnership, we will be bringing our listeners exclusive coverage of the LLC event, including live updates, interviews with players, and expert analysis from our very own RJ Yuvi who has travelled to Doha to cover the event. RJ Yuvi will bring the best sports content showcasing the LLC event to our listeners across India. Through such collaborations, Radio City will continue to build its visibility and deepen perception among the global audience.”
Cricket is a sport that brings people together to share their love for the game. With this deal, Radio City intends to entertain cricket fans everywhere by conveying exciting highlights and updates from all LLC matches. This season of LLC Masters is set to reach millions of cricket lovers via television broadcast on Star Sports and radio broadcast on Radio City.
As a result of the collaboration, the Radio City logo will appear on the jerseys of all players. The radio channel’s logo will appear on all promotional materials to increase Radio City’s reach and brand awareness among a global audience.
Raman Raheja, Co-Founder and CEO of Legends League Cricket, said, “Legends League Cricket is a celebration of recently retired legendary international cricketers and this year, the LLC matches are being held at Qatar. We are delighted to associate with Radio City as our official radio partner from India, as it is the most sought-after radio station of the country. Radio City’s RJ Yuvi is at the forefront of building excitement around the matches by keeping the audience hooked with the latest updates of this year’s matches, trivia and much more. We are confident that our partnership with Radio City will aid in amplifying the reach and perception of LLC across the globe.”
Along with Radio City, the league also developed partnerships with brands like Hyderabad Duty Free, Audi, Radio Olive 106.3 FM, Radio Suno 91.7 FM, Dream11, SkyExch.net, Qatar Airways, Mera Hoardings, Wellcare Pharmacy, and American Hospital Clinics.