The Legends League Cricket has inked a partnership with My FM Radio as the league’s official radio partner in 29 Indian cities.
The icons of cricket from Asia, India and the Rest of the World will meet at the Al Amerat Cricket Stadium in Muscat, to play competitive and thrilling cricket. This league will bring back the nostalgia and ageless rivalries between the legends of the game.
Through television broadcasts and live streaming of matches, the league expects to reach over 500 million cricket fans worldwide.
Raman Raheja, CEO of Howzat Legends League Cricket, said, “We are extremely happy to announce this partnership with My FM. They have had a very credible history of working on cricket and have in the past made some very special properties around the Sport. We wish to walk a long mile with them and ensure Cricket fans around the country are treated with a very entertaining form of Cricket and stories from the league.”
Mr Rahul Namjoshi, CEO MY FM, commented, “MY FM has been at the forefront of building interesting content & engagement around cricketing events. We look forward to a fruitful partnership with Howzat Legends League Cricket. Having these stalwarts on the ground playing competitive cricket will be a treat for our audience.”
Legends League Cricket (LLC) has recently announced a collaboration with Howzat. The fantasy gaming platform has bagged the naming rights to the Legends League Cricket, and thus, it will be known as “Howzat Legends League Cricket.”
Amitabh Bachchan, the legendary Bollywood actor, has also joined Howzat Legends League Cricket as its ambassador. Also, the former India head coach Ravi Shastri serves as the league’s commissioner, overseeing the cricketing aspect.
Former cricketers from India, Sri Lanka, Pakistan, Australia, and England, among other cricket playing nations, will contest in the first season of the Howzat Legends League Cricket. The sides will be divided into three teams representing Asia, India and the Rest of the World.
Fans can enjoy the fixtures on SONY TEN 3 and SONY TEN 1 channels along with SPN’s OTT platform, SonyLIV.