Leeford Ortho, a growing player in orthopaedic support solutions, has strengthened its push into Indian sport with the signing of Akash Mishra and Harmeet Desai as brand ambassadors, underlining the company’s focus on performance support, recovery, and injury prevention across high-intensity disciplines.
The partnership brings together athletes from two physically demanding sports and will see Mishra and Desai promote Leeford Ortho’s Premium Knee Cap and Abs Wrap. The products are designed to provide targeted support for athletes operating under sustained physical load, addressing areas most vulnerable to strain during training, competition, and recovery.
For Leeford Ortho, the association is part of a broader strategy to build product credibility through athletes whose day-to-day performance depends on joint stability and core strength. The campaign aims to position orthopedic support gear not as a post-injury solution alone, but as an integral part of modern training and preventive care routines.
Speaking about the association, Akash Mishra said, “Football puts a lot of load on the body, especially the knees. Leeford Ortho’s knee cap gives me the right support and confidence during training and matches.”
Harmeet Desai, Indian Table Tennis Olympian, added, “Table tennis requires strong core stability and flexibility. The Leeford Ortho Abs Wrap gives comfortable support without restricting movement, which is essential during long practice sessions.”
The collaboration has been facilitated by TRP Sports, whose leadership pointed to a growing shift in athletes’ mindset toward recovery and injury management. Watson Fernandes, Director, TRP Sports, said, “This partnership reflects the growing awareness among athletes about recovery and injury management. Akash and Harmeet represent commitment, discipline, and consistency, values that align perfectly with Leeford Ortho’s product philosophy.”
Rishabh Tiwari, Sponsorship Manager, TRP Sports, added, “The focus of this partnership is authenticity and encouraging athletes to adopt the right support products as part of their training and recovery routine.”
The campaign will roll out across digital platforms and brand communication channels, highlighting the importance of preventive care and smart recovery practices in modern sport.
The campaign will be rolled out across digital platforms and brand communication channels, with a focus on educating athletes and fitness enthusiasts about preventive care, smart recovery practices, and long-term performance sustainability.
As Indian sports places greater emphasis on sports science and athlete welfare, Leeford Ortho’s alignment with Mishra and Desai positions the brand within a wider conversation around durability, consistency, and career longevity, moving beyond short-term endorsements toward functional relevance in everyday training and competition.
