The Premier League club, Leeds United have announced a renewal of their alliance with one of the world’s leading consumer electricals firms, Hisense. This newly extended deal has been inked for two years.
The Leeds-based company will continue to assist the team as a gold-tier partner. The company will receive LED perimeter marketing, media interview backdrop advertising, and comprehensive brand recognition of the notable East Stand as part of the partnership.
Hisense has become heavily engaged in professional football on a global scale in the past few years. The corporation was also an official sponsor for the UEFA 2022 Women’s Euro and will be the same for the upcoming 2022 FIFA World Cup in Qatar.
Leeds United will kickstart marketing activities across the two-year deal with Hisense with the inclusion of innovative brand installations, unique fan offers, and sponsorship optimisation.
Howard Grindrod, Hisense UK’s Vice President, said, “We’re proud to have our UK headquarters in Leeds and we have experienced significant brand and commercial benefit from our initial agreement so it was extremely important for us to continue our partnership with Leeds United – a huge club that have kept the dreams of so many fans alive the last couple of years.
“Football fever has been sweeping the nation and given our wealth of experience in this sector internationally, we wanted to maintain our presence within the Premier League, which is arguably the best league in the world. We wish the team the best of luck in the season ahead and can’t wait to be there alongside the local community to support them every step of the way.”
Paul Bell, Executive Director at Leeds United, commented, “We are delighted that Hisense are extending their partnership with the Club. Over the past two seasons we have worked closely with the team at Hisense to deliver a series of exclusive digital content, innovative partner activations and global awareness campaigns for Hisense to help support the growth of the brandHisense are a world-renowned consumer electronics brand, with a strong connection to football and it is testament to the reputation and strength of the Leeds United brand that we have extended our relationship together as we continue our journey in the Premier League.
“Through the partnership Hisense will receive significant brand visibility, both globally through the Premier League TV footprint and regionally through their high-profile branding on the East Stand here at Elland Road, which directly overlooks the M621 motorway and is seen by over 30 million vehicles annually.”
Recently, the club also roped in the e-commerce platform, Wish as an official sleeve partner for the 2022/23 season. Along with Wish, the team has also extended its partnership with Boost Drinks.
Leeds United commenced their English top-flight 2022/23 journey on August 6 against Wolves and won the fixture 2-1.