The English Football club, Leeds United have announced a sponsorship agreement with the global gaming leader, Parimatch.
With this deal, the brand has also now become the club’s official sleeve partner for the men’s first team. Parimatch is a worldwide entertainment organisation with over 30 years of expertise in sports betting and gaming. The brand has previously been in the Premier League and has a well-established global presence.
After recently announcing the home and away kits for the 2025-26 season, Parimatch is thrilled to add their brand to the club’s shirt for the next Premier League season, which will be shown on the left playing sleeve. In addition to the club’s first-team uniform, Parimatch’s logo will be prominently displayed at Elland Road and Thorp Arch, as well as the perimeter LED system and media background.
Leeds United and Parimatch will generate brand activity by developing unique partnership activations and digital campaigns that will be promoted across the clubs’ and Parimatch’s platforms.
Sergey Portnov, CEO of Parimatch, said, “This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans, and big dreams for the Premier League 25/26. We don’t wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.”
Morrie Eisenberg, Chief Business Officer at Leeds United, added, “We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”
