The extension is the brand’s third consecutive year as the club’s official partner. The alliance is an amazing prospect for both Boost Drinks and Leeds United, as it will reunite two local Yorkshire entities names that value themselves on aspirations and hard work reconciling on a comparable set of ethics and aiming for success and advancement.
The company that established in Leeds in 2001, is the third biggest selling energy drinks brand in impartial retail. Moreover, to its wider range of desirable energy drinks in a variety of flavours and formats, Boost Drinks possesses the second largest selling variety of isotonic sports drinks which is the quickest increasing ready-to-drink iced coffee brand, and the third largest selling flavorful protein shakes.
From digital-led stadium brand awareness to social media action potentials, the pact between the two companies will continue to foster an all-around highly interactive user experience.
Boost Drinks will have enhanced stadium marketing as a gold tier partner, including the West Stand, player tunnel, and three external banners. This increased stadium appearance will not only provide Boost Drinks with additional exposure among the stadium’s passionate fans and players, but it will also be captured on live TV.
With product tasting on game days and Boost fridges situated in four of the official Leeds United major retailers, enthusiasts will have a plethora of possibilities to engage in the Boost range. On game days, Boost Energy, Boost Iced Coffee, and Boost Sport will also be obtainable at the stadium, a highly requested endeavour from last year’s collaboration.
Adrian Hipkiss, Marketing and International Business Director at Boost Drinks, commented, “We’re delighted to amplify our partnership with Leeds United ready for the 22/23 season. Last season’s partnership was incredibly successful, we have driven brilliant launches, activations, and experiences. As two passionate and ambitious brands, the close alignment of our values has enabled us to work hand in hand, to build a fantastic relationship with one another.
“It’s been a pleasure witnessing the Boost brand go from strength-to-strength, and we are confident that our work with the club will help elevate our brand health further. Above all, being able to associate Boost Drinks with such a prestigious club rooted in history, made up of a talented team and passionate fan base, is a true honour!”.
Paul Bell, Executive Director of Leeds United, said, “We are delighted to grow and extend our partnership with Boost Drinks. Over the past two years we have worked closely with the brand to help create some fantastic digital content and to help raise awareness of the Boost brand globally through the Premier League platform that we are able to provide our partners. We look forward to continuing to work with the team at Boost.”