Leeds United appoint Wish as official sleeve partner

Fans will be able to witness the squad's new kits in action for the first time when Leeds United play Brisbane Roar.

The Premier League club, Leeds United have announced an exclusive sponsorship deal with the ecommerce platform, Wish. The deal appoints Wish as the official sleeve partner of the club for the 2022/23 season.

The professional football club based in Leeds, West Yorkshire, competes in England’s top division of football. The club was founded in 1919 and its home games are held at Elland Road.

As part of the one-year agreement, the firm’s branding will appear on the jersey sleeves of the Leeds United men’s, women’s, and academy teams during the season, as well as on all official replica shirts and around the home stadium.

Fans will be able to witness the squad’s new kits in action for the first time when the English club takes on Brisbane Roar in the Queensland Champions Cup as part of its pre-season tour of Australia.

Vijay Talwar, Chief Executive Officer of Wish said, “We are excited to be partnering with Leeds United for the upcoming season.With a rebrand just around the corner, the partnership not only provides great brand exposure but also a perfect opportunity to shine a light on all the changes underway at Wish.

“We look forward to being a part of Leeds’ journey and wish the team all the best for the season ahead.”

Paul Bell, Executive Director of Leeds United, added, “As we look forward to a new season in the Premier League, we are extremely excited to welcome back Wish as our new Official Sleeve Partner for the new campaign.

“We first worked with Wish as an Official Partner in 2018 when the brand chose Leeds United as its first global football partnership after a successful relationship with the LA Lakers NBA basketball team. We are therefore delighted that the brand has chosen to work with the Club again as part of its new global marketing campaign. We look forward to seeing the new Wish branding feature on the sleeve of our playing shirts throughout the campaign.”

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