One of the greatest basketball players of all time, LeBron James and his welfare organisation LeBron James Family Foundation (LJFF) have partnered with the cryptocurrency platform, Crypto.com. Through this multi-year partnership, LJFF would work with the blockchain unit to develop the Web3 internet ecosystem.
Through this collaboration, both parties will provide accessibility of educational resources and significant tools to the families engaged with the LJFF’s I PROMISE initiative to build the state-of-the-art Web3 network. LeBron James aims to deliver a vast exposure of financial understanding and career-oriented opportunities to his foundation’s community by optimising Web3 with the technology giant. With the formulation of the House Three Thirty program, LJFF plans to utilize the Web3 network to further enhance the benefits of the program to expand the horizon of knowledge offered to the I Promise family.
Web3 is the latest generation equitable internet that would enhance the educational services and workforce development of the star athlete-led organization. It would also provide an in-depth analysis of career prospects to students while letting them explore their passions.
On this smart collaboration, LeBron James put forth some interesting views and said, “Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind. Crypto.com and I are aligned on the need to educate and support my community with the information and tools they need for inclusion. I’m looking forward to working with them to bring these opportunities to my community.”
Kris Marszalek, the Co-Founder and CEO of Crypto.com also gave his insights on the association and said, “LeBron James and his foundation have been pioneers in truly transforming the lives of those in his community through education and our partnership is based on a true alignment of values. We couldn’t be more proud to join LJFF in providing opportunities to increase educational and workforce development while delivering the tools and access that will empower the next generation to build a better and more inclusive future.”
LeBron James Family Foundation is a premium welfare organization that works effortlessly to nurture and educate more than 1600 students and their families. With inspirational programs like the I Promise and House Three Thirty, it plans to create a generational change for these kids and provide them with family programming, job training and career counselling.